Right from the heart of creative epicenter Mexico City, Jaime Martínez provides the world with his unique view of urban beauty. A constant innovator of digital art, he has attracted the likes of M.I.A., Versace and VANS. His work is built around a love for light, the city, and constant motion. 

I always wanted to do things in a different way and was always very curious and loved to experiment all the time.

Can you describe the place you come from?

I was born in Monterrey. It's a big city (4 million inhabitants) in the north of Mexico, it's mainly a industrial city. I'm now based on Mexico City which is even bigger (20 million inhabitants). I love both cities, but Mexico City is one of the most creatives cities I have been living in and a good inspiration to constantly been making my work, I live there for 8 years now.

When did you know, you wanted to become a professional creative?

Since I was a small kid, 5 or 6 years old, I always wanted to do things in a different way and was always very curious and loved to experiment all the time. I started to experiment with photography since I was a teenager but became a professional a bit later -when I was 25 years old- because I studied literature before but later I found out I was better with images than with words.

I'm all about the internet. When I first stumbled across GIFs while loitering on instant messenger, I immediately saw something more than a techy laugh in the format.

How do you work?

My method is to find a subject or character, and then find a background and finally we look for an interesting action to photograph. Later I post-produce everything and animate (in the case of gifs). Improvisation and spontaneity are the most important elements that define my style during all the process.

How would you explain your definition of beauty to a person from the past (let´s say at least 200 or 200 years from the past!)

Beauty is like that shine in the eyes and face of the person you love, illuminated with the light of the sun 5 minutes before sunset.